18 for - If your document has text in it, the rules. You’ll start to see a world of in your documents, whether they be reports, brochures, or even your résumé. These rules for using text apply across the board.
This one is pretty simple. I think the use of negative space works nicely and there is movement throughout the page. The end of the smaller text at the top aligns with the top of the flower image - it brings your eyes there.