Business Branding Through Characterization Guide [Infographic]. What does your brand stand for? Knowing how to characterize your brand is another way of defining what your brand stands for. Most brands fall into one or a blend of these 12 character types.
The IRONMAN Official Site for IRONMAN triathlon & Iron Girl and IRONKIDS triathlon races. View results, course descriptions, training articles, and live coverage of our iconic events and register to become an IRONMAN today.