Deni Agus

Deni Agus

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Deni Agus
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MS: Did any results come as a surprise? TR: Other than the small role social media seemed to have, which I think merely shows us it’s a channel still on the rise, I was most surprised to see that 69% of those surveyed said they were willing to give up personal data in exchange for more customized service.

Some interesting stats from CXM provider Kentico’s Customer Experience Survey, including the encouraging fact that of people say they’re happy to exchange personal data for more personalized service.

THE PROJECT: In this infographic exploring the tensions between art and science in shaping the modern marketer, Eloqua, our favorite B2B content marketers, again partnered with JESS3, aiming to build buzz around their annual conference, Eloqua Experience.

THE PROJECT: In this infographic exploring the tensions between art and science in shaping the modern marketer, Eloqua, our favorite content marketers, again partnered with aiming to build buzz around their annual conference, Eloqua Experience.