UOB, Singapore These visually stunnning and digitally-enhanced environments are not only attracting new customers but educating existing customers as to the benefits of alternative products as well as UOB’s mobile banking channels. The new retail format is expected to become a natural extension of their already-effective distibution strategy.
UOB, Singapore The core of the solution was the creation of ‘The Discovery Zone’ to promote UOB’s new ‘Dreams’ – financial education digital communications – in an interactive and engaging manner, the intention being to encourage conversations about personal financial goals in a non-intimidating environment.
UOB, Singapore Content has been created to enable a consistent sales process, delivering short movies which encapsulate the benefits of specific products. Customers can browse products through interactive portals or have a one-to-one with a newly-trained universal banker who is able to access content in one of the semi-private meeting pods.
UOB, Singapore Aimed at young professionals and families, the key business objective was to increase revenue but also, due to these unique locations, to improve the customer experience by creating a more engaging one which builds a stronger bond with the UOB brand.