Japanese Cafe is a full branding identity package for a small business. The objective was to create eye catching, trendy and hip branding elements such as business cards, clipboards and packaging for a younger crowd of coffee shop enthusiasts.
Using Polytrade’s fancy paper, this prototype with snowy mooncakes gift box as concept emphasises a chic look with pastel-coloured varnishing. Yet, design-wise, it still highlights the signatures of Mid-Autumn Festival. The box is turned into a tiered pastry stand that elegantly presents and serves mooncakes at your fingertips.