Band-Aid :: Advertising

The things about accidents are they're not predictable. There are risk in our day to day activity. But when they do happened, Band-Aid is the first simple aid. The design firstly set the location on which the activity is highlighted in the headline and collection of iconography. Then the repetition of activity is described, and the suddenly, when you least expected it, accident happens. This is illustrated by the exclamations that has a tone of surprise, frustration and even anger.
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A simple run in the park, watch out for that tree!

A simple run in the park, watch out for that tree!

Working away happily before disaster (hammer) struck.

Working away happily before disaster (hammer) struck.

Even the great Thomas Keller cut his finger from time to time.

Even the great Thomas Keller cut his finger from time to time.

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