Mooncake :: Packaging

Inspired by the Chinese handcraft tradition of paper cutting, the designer create an illustration of the goddess Chang-e flying on the moon with a rabbit. The paper cutting always use red colored paper. Red symbolize good luck. The typeface is designed based on Chinese architectural decoration on windows and doors made from wood. The packaging is a box printed on card paper for sturdiness without coating.
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The goddess Chang-e holding the mooncake and the rabbit sniffing curiously

The goddess Chang-e holding the mooncake and the rabbit sniffing curiously

Inside the box there are 4 magnificent Chinese pastries wrapping black bean paste with egg yolk.

Inside the box there are 4 magnificent Chinese pastries wrapping black bean paste with egg yolk.

Made from red textured paper cut

Made from red textured paper cut

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