Yotam is a chef, cookery writer and restaurant owner. Yotam spends much of his time creating and testing recipes for his column in the Guardian, on-going cookery books and programmes for television.
This piece combines repetition, simple shapes, and illustrations to create a visually interesting design and the text does a good job at creating a sense of hierarchy within the cover.
When it comes to the way a brand presents itself to the world, there are no accidents. In most cases, every logo and talking point is carefully considered, ruthlessly focus-grouped, and closely analyzed before it’s presented to the public.
Use the colour wheel as the basis for a single colourfull illuration that could be tessellated across the wrapping paper? color theory chart - beautifully simply way to learn this (plus the fact that I suck at combining colors LOL!