We like how this simple logo is set on a card with more imagery to round out the brand identity. Could include Seattle (Mount Rainier or downtown skyline) or both Seattle and Jerusalem images? NS: imagery and swatch consonance
WHITE SPACE: I love the simple style of this poster and how an image is made just using the hand and the screw. I think that it works well with the space and there is a focus point in the middle of the design.