It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.
I know of way too many people that think plugging things into an app or clicking a button in Photoshop is design. Don't get me wrong, these things are handy and cool but it doesn't make you a designer.