By positioning yourself locally on Instagram with hashtags and geotagging, you immediately shrink the size of the pond you’re swimming in – making it a lot easier to stand out. Instead of trying to reach everyone across the entire world, you’re focusing your efforts on standing out to people in your state, region, or city. While there may be fewer people in your state than in the entire nation, it means it’s less crowded for you to get your posts out there.
