CEM is “the practice of designing and reacting to customer interactions to meet or exceed customer expectations, and, thus, increase customer satisfaction, loyalty and advocacy. It is a strategy that requires process change and many technologies to accomplish”.
Customer centric is such a popular buzzword in the business world nowadays, though we doubt people really understand what it mean. Too many CEOs or entrepreneurs claim their companies as being customer centric when instead they are only being customer focused. So, are you sure your company is truly customer centric? Find out here!
The way businesses engage with their customers has experienced a major shake-up in the past decades. No longer are this engagement bound to the marketing and sales process only, it now expands to a bigger realm with the increasing prevalence of communication channels – prominently social media. #customerengagement #customer #customerservice
In fact, nowadays it does appear that SEO and great, trustworthy content needs to go well together in content writing. Ignoring one of them would actually do more harm to your rankings, traffic and crucially, leads.