Maker's Mark is reaching into the past for its next commemorative bottle: This spring's Wildcat bottle will feature legendary basketball coach Adolph Rupp. The bottle will be the first in a five-year campaign to raise $4 million for a support program for student athletes.
Burying the bourbon is a Southern wedding tradition to prevent rain on your wedding day! You bury the bottle the week of your wedding at the ceremony location. Some people dig it back up on the wedding day and have a swig, but you don't have to.