NIKE POP UP STORE year: 2014 client: Nike WE RUN PRG is a marathon which happens every year in the city centre of Prague. This year organisers came with an idea to build a pop-up store at Wenceslas square which would work as a teaser.
Inscribed as carton boxes. maybe we could have them unfold and have messaging on the inside? Then shipping crates could be filled with shredded brown paper/shredded cardboard? All can be composted or repacked to go to the next spot.