An energetic, joyful brand & website design for Canadian sleep consultant, Fresh Mama, capturing keywords of exuberant, refreshed, & hopeful. With a juicy, citrus color palette & custom illustrations, we flip the script to emphasize a well-rested, confident mama. The watermelon illustration alludes to mamas feeling like themselves again so they can get outside and enjoy their little ones every day. #brandboard #brandreveal #brandidentitydesign #brandlogos