There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
I like the use of negative space in this image to best convey the idea behind it. Not to mention it makes the text look interesting. <<Negative space in graphic design is a whole other art form all it's own>>
5 REASONS WHY GERBILS MAKE GREAT PETS My daughter just got a pair of gerbils; Marshmallow and Nutella are there names. At first, I was thinking this whole "gerbil thing" would turn into another disaster, like those newts that came down with a bad.