The Jobs to be Done approach to product development
The Jobs to be Done (JTBD) framework was originally developed as a marketing concept for market segmentation, but product companies began to adopt it as a way to think about product development. The…
When it comes to the way a brand presents itself to the world, there are no accidents. In most cases, every logo and talking point is carefully considered, ruthlessly focus-grouped, and closely analyzed before it’s presented to the public. One ... Read More
INFOGRAPHIC: 5 Steps to Understanding and Targeting Your Buyer Personas - Marketing Mojo
In our recent webinar, Get More Leads by Identifying and Targeting Your Buyer Personas, Adele Revella of the Buyer Persona Institute talked about the 5 Rings of Insight and how they can help you understand what motivates your prospective customers to make a buying decision. Janet Driscoll Miller also discussed how you can use social …
Circles in 3D
Circles can be easily drawn with a compass. But you can also draw a freehand circle by using your hand as the compass as indicated in the bottom pictures. Place your thumb on the paper. Hold the pe…
FPO: Michael Bierut at AIforGA Poster
A division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Pentagram — The world’s largest independent design consultancy
Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 25 partners, each of whom are leaders in their individual fields.
Michael Beirut’s lo-fi rebrand for MIT Media Lab AUTHOR: Desktop... - a grouped images picture
Michael Beirut’s lo-fi rebrand for MIT Media Lab AUTHOR: Desktop - created on 2014-10-23 20:08:21
What to Include in a Buyer Persona So… what should you include in a buyer persona? Check out the new infographic inspired by our eBook, The Intelligent Guide to Buyer Personas.