Mobile health apps are set to transform healthcare in the coming years as indicated with the growth of the use of mobile devices to access healthcare information. In September 2011, 17 percent of cell phone owners used their phone to look for health or medical information online. In September 2012, this figure grew to 31 percent.
The fact is today’s mobile, social and search trends are indicative of the growing role digital connectivity plays in our lives. These three items have a profound impact on how health consumers find you online, research and evaluate treatment options, and take that critical step from being consumers to patients.