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Collection by Michaela Bucchianeri | Copywriter | Health + Wellness Copywriting • Last updated 4 hours ago

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Michaela Bucchianeri | Copywriter | Health + Wellness Copywriting
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CONTENT MARKETING

Want to market yourself and your health/wellness business without... um, marketing? Of course you do! That's because when most health + wellness professionals hear the word 'marketing', we tend to think: pushy sales-y slimy expensive Ick. But, here's the thing: It doesn't have to be that way! What if I told you there's a type of marketing that has the power to: Attract + connect with your dream clients right where they already are? Educate them on how you're uniquely positioned to serve them…

Want to market yourself and your health/wellness business without. This awesome post walks you through the reasons CONTENT MARKETING is your new best friend: Attract + connect with your dream clients right where they already are! Content Marketing Strategy, Small Business Marketing, Business Tips, Internet Marketing, Email Marketing, Digital Marketing, Storytelling Quotes, Writing Strategies, Marketing Quotes

CONTENT MARKETING

Want to market yourself and your health/wellness business without... um, marketing? Of course you do! That's because when most health + wellness professionals hear the word 'marketing', we tend to think: pushy sales-y slimy expensive Ick. But, here's the thing: It doesn't have to be that way! What if I told you there's a type of marketing that has the power to: Attract + connect with your dream clients right where they already are? Educate them on how you're uniquely positioned to serve them…

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MY PRODUCTIVITY SECRETS

{ PRODUCTIVITY } From blog posts to social media content to promotional materials to the words on your website... There's a LOT of writing involved in running your own health/wellness business! But between running the day-to-day operations of your business and actually caring for your clients/patients, when exactly are you supposed to find the time to sit down and actually write? If this little riddle has been keeping you up at night, know this: You're in good company. When I recently…

When it comes to marketing your health   wellness business, your copywriting probably focuses heavily on your professional credentials. The problem? This info is meaningless to the people you’re trying to reach! This post shares 3 reasons why leading with your credentials is a mistake, and what you should be communicating instead. #wellpreneur #copywriting #credentials Storytelling Quotes, Marketing Calendar, Content Marketing Strategy, Marketing Quotes, Resume Cv, Social Media Content, Copywriting, Getting Things Done, Writing Tips

NO ONE CARES WHERE YOU WENT TO SCHOOL

Remember early on in your training, when you thought you'd never make it through to the other side? When it felt like ages til it'd be your turn to be out in the world, offering your services to the clients of your dreams? Well, guess what, friend: You've made it. You've arrived. And chances are, despite all those years of dreaming in vivid detail about the kind of work you'd do, and the sort of people you'd help... A funny thing probably happened. Like most of us in the health + wellness…

Are you feeling exhausted, irritable, and constantly scrambling to catch up in your business? These are major signs you could benefit from setting up some good SYSTEMS in your health/wellness business. This post highlights the top 3 systems you need to be implementing ASAP to save your sanity... and your bottom line! #systems #businesssystems #entrepreneurtips #drmichaela Time Management Tips, Business Management, Business Planning, Business Tips, Online Business, Goal Planning, How To Start A Blog, How To Make Money, Apps For Bloggers

3 BUSINESS SYSTEMS YOU NEED ASAP

In therapy, I talk with clients about how strong emotions often carry important information + highlight opportunities to make some kind of change in our lives. It's the same in business. If you're feeling irritable, exhausted, and constantly scrambling to play catch-up... these are signs some kind of change is in order. My suggestion? Start with systems. When you've got the right systems in place, your business will run more smoothly + efficiently. And that means you can go back to being…

Do you wish you could bring more purpose and productivity to your day? To your work? Then you need a morning routine! This post shares 4 ways a morning routine can transform your habits, your writing, and your whole approach to the workday! Business Motivation, Motivation Goals, Fitness Motivation, For Your Health, Health And Wellness, Storytelling Quotes, Routine Planner, Healthy Morning Routine, Head In The Sand

HOW MY MORNING ROUTINE HAS TRANSFORMED MY WRITING

The morning routine. In the health + wellness world, it's achieved nearly mythical status, hasn't it? And with that status... comes a whole lotta judgement. 'Oh, you mean you don't begin your day with organic lemon in quadrupely-filtered, precision-temperatured water...??' 'Wait, you actually start the day with {gasp} screen time?!' 'Um, no affirmations? If you don't speak things into existence, how are they ever going to happen, you aimless sloth!?' We'll come back to this issue of…

When it comes to marketing your health + wellness business, your copywriting probably focuses heavily on your professional credentials. The problem? This info is meaningless to the people you’re trying to reach! This post shares 3 reasons why leading with Content Marketing Strategy, Marketing Plan, Storytelling Quotes, Marketing Quotes, Social Media Content, Copywriting, Blog Tips, Business Tips, Online Business

NO ONE CARES WHERE YOU WENT TO SCHOOL

Remember early on in your training, when you thought you'd never make it through to the other side? When it felt like ages til it'd be your turn to be out in the world, offering your services to the clients of your dreams? Well, guess what, friend: You've made it. You've arrived. And chances are, despite all those years of dreaming in vivid detail about the kind of work you'd do, and the sort of people you'd help... A funny thing probably happened. Like most of us in the health + wellness…

No budget, but still want to generate referrals for your health/wellness business? This post has 3 super-simple and actionable ideas for you! SO HELPFUL! Content Marketing Strategy, Business Marketing, Business Tips, Online Business, Email Marketing, Internet Marketing, Thing 1, C'est Bon

HOW TO GENERATE REFERRALS FOR FREE

{ REFERRALS } So, you want to encourage a steady stream of (dreamy) referrals... (Who doesn't?) ...but you've maxed out your ad budget. (And paid ads have never seemed to bring the right people to you anyway...) What's a business owner to do? In today's post, I'm breaking down 3 places to focus your efforts to start generating referrals to your health/wellness business. 1) START AT HOME ...and by that, I mean your digital home. First, take stock of your online assets: your website your…

This 3-step recipe to fill your content calendar with a YEAR's worth of post ideas could not be simpler! Whether you're a blogger, a podcaster, a YouTuber, or any other type of content creater, this post will help you generate more ideas than you know wha Social Media Content, Social Media Tips, Content Marketing Strategy, Email Marketing, Affiliate Marketing, Digital Marketing, Blog Topics, Blogging For Beginners, How To Start A Blog

FILL YOUR BLOG CONTENT CALENDAR TODAY

Believe it or not, you already have everything you need to generate an entire YEAR's worth of blog content ideas. (Yes, you read that correctly!)

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HOW TO COMMUNICATE THE BENEFITS OF WHAT YOU OFFER

What unique value do you offer to the people you serve? Simple-enough question, right? Not necessarily. By now, you know exactly who your dream client is. You know what they're struggling with, and you've carved out a niche to match. And you know that they're far less interested in your credentials than in how you can help them. So, how can you help them? If this question stops you in your tracks OR if it triggers a long, bullet-point list of the products + services you offer, then grab a…

Develop Portfolio for Copywriting Services Content Marketing Strategy, Cool Writing, Marketing Quotes, Social Media Content, Getting Things Done, Fill, Entrepreneurship, Productivity

FILL YOUR BLOG CONTENT CALENDAR TODAY

Believe it or not, you already have everything you need to generate an entire YEAR's worth of blog content ideas. (Yes, you read that correctly!)

No budget, but still want to generate referrals for your health/wellness business? This post has 3 super-simple and actionable ideas for you! SO HELPFUL! Business Entrepreneur, Business Marketing, Email Marketing, Business Tips, Online Business, Creative Business, Affiliate Marketing, Sales Tips, Content Marketing Strategy

HOW TO GENERATE REFERRALS FOR FREE

{ REFERRALS } So, you want to encourage a steady stream of (dreamy) referrals... (Who doesn't?) ...but you've maxed out your ad budget. (And paid ads have never seemed to bring the right people to you anyway...) What's a business owner to do? In today's post, I'm breaking down 3 places to focus your efforts to start generating referrals to your health/wellness business. 1) START AT HOME ...and by that, I mean your digital home. First, take stock of your online assets: your website your…

Are you struggling to come up with new and creative ideas for your health/wellness business? Do you want more inspiration but feel unsure how to get it? This post shares t he tips you're probably ignoring! Work From Home Business, Work From Home Tips, Creative Business, Business Tips, For Your Health, Health And Wellness, Storytelling Quotes, Content Marketing Strategy, Email Marketing

NEED INSPIRATION? THE ANSWER'S IN YOUR ROUTINE

When I say inspiration, what words come to mind? Magical? Mysterious? Elusive...? How about routine? What comes to mind when I say that? Boring? Repetitive? Un-sexy? If those are the associations your mind makes, you're in good company. But, what if I told you the secret to inviting + harnessing plenty of juicy inspiration... lies in the routines you have set up? 'Trickery!' you cry. 'It simply can't be!' Oh, but it can. Read on for 3 ways you can take your inspiration to the next level…

We've all heard it: For your business to be successful, you need to carve out a niche. So, why are health/wellness professionals so afraid of owning our niches? This info-packed post breaks down the top 3 beliefs that are getting in your way, and helps yo Social Media Content, Social Media Tips, Content Marketing Strategy, Email Marketing, Marketing Calendar, Marketing Quotes, Copywriting, Blogging For Beginners, Entrepreneurship

3 BELIEFS THAT STOP YOU FROM OWNING YOUR NICHE

No doubt, you've heard this bit of marketing guidance: For your business to be successful, you need to carve out a niche. This is well-known advice for a reason... A clearly-defined niche is what helps you stand out as an island of awesomeness in a sea of endless options. But, in order to capitalize on the benefits of your business niche, you first have to make peace with the idea of HAVING a niche at all. (BTW, how do you pronounce “niche”? Is it “nitch”? “Neesh”? How are we saying this??)…

Is perfectionism getting in the way of your business? This post is packed with encouragement + tips for kicking perfectionism to the curb so you can rock your health/wellness practice and serve your dream clients well! Business Tips, Online Business, Content Marketing Strategy, Email Marketing, Marketing Calendar, Marketing Quotes, School Counselor, Social Media Content, Copywriting

PERFECTIONISM: 3 SNEAKY PLACES IT'S HIDING IN YOUR BIZ

{PERFECTIONISM} I consider myself a recovering perfectionist. But, before I go on, I think it's worth pausing to clarify what I mean by 'perfectionism'. Very often, it's used interchangeably with (quasi-complimentary) terms like: high-achievingdetail-orientedmeticulous...and also some less-savory descriptors, like: Type Adifficult(self-)critical WHAT EVEN IS PERFECTIONISM...? My own definition of perfectionism has evolved over the years, and here's how I currently understand it…

Struggling in your business? Perfectionism may be to blame! This super-thorough post is packed with encouragement + tips for kicking perfectionism to the curb so you can rock your health/wellness practice and serve your dream clients well! Business Entrepreneur, Business Tips, Online Business, Business Marketing, Email Marketing, Storytelling Quotes, Content Marketing Strategy, Learning To Be, Copywriting

PERFECTIONISM: 3 SNEAKY PLACES IT'S HIDING IN YOUR BIZ

{PERFECTIONISM} I consider myself a recovering perfectionist. But, before I go on, I think it's worth pausing to clarify what I mean by 'perfectionism'. Very often, it's used interchangeably with (quasi-complimentary) terms like: high-achievingdetail-orientedmeticulous...and also some less-savory descriptors, like: Type Adifficult(self-)critical WHAT EVEN IS PERFECTIONISM...? My own definition of perfectionism has evolved over the years, and here's how I currently understand it…