lift

"Watch Before You Step In This Elevator" by Andrew Walker to trick mall-goers at London’s Southside Shopping Centre by installing a of a giant hole at the floor of the elevator to promote Alton Towers Resort's new Nemesis Sub-Terra ride.

lift2

Creative optical illusion at Southside shopping centre in London tricked people into thinking that the floor of the elevator has collapsed. When the doors opened, scared people were only a step.

durex

An advertisement for the condom brand Durex, which uses typography to illustrate heterosexual sex, while communicating the body's responses to intercourse. Notice the position and arrangement of the Durex logo.

lego

Lego // 2010 - Ogilvy Malaysia hired lego artists to create an environmental ad campaign by creating series of three bus stop shelter ads titled, 'Whale', 'Caterpillar', and 'Monster'.


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