I love Matt Damon's take on the franchise: "(On James Bond) He's repulsive. Bond is an imperialist, misogynist, sociopath who goes around bedding women and swilling martinis and killing people. The movies have a formula, they stick to it, and it makes them a lot of money. They know what they are doing and they're going to keep doing it."
This movie poster is a good example of the use of constrained visual language. The poster is a black and white image of a shirt and a tie with some red dot on the shirt as the blood cleanly send the message of fighting.