The high key lighting makes everything look so soft and the very small amount of blacks in the images highlight the main features making all the images look much more appaealing. Description from experimental223.wordpress.com. I searched for this on bing.com/images
CATALOGUE: Jac Jagaciak & Ginta Lapina for Neiman Marcus's "The Book" Spring 2014 - Image Amplified: The Flash and Glam of All Things Pop Culture. From the Runway to the Red Carpet, High Fashion to Music, Movie Stars to Supermodels.