The promise of big data: Companies can better know their customers and act on that information through personalization and segmentation. And marketers realize the importance of analytics for delivering relevant online experiences.
Outbound lead generation is a key component of any company’s marketing strategy, helping it to identify highly qualified prospects in target segments and ultimately build the sales funnel. Learn about all of the tough questions to ask here
8 ways to segment your email list to maximize ROI ways to segment your list to maximize ROI: By Demographic Based on survey results Frequency Geolocation Weather Purchase Cycle Past Purchases Based on engagement