Swiss Style is a graphic design style that emerged from Russia, Germany, and the Netherlands in the 1920s. It was developed further by Swiss designers in the 1950s. It is also sometimes referred to as International Typographic Style.
Talking about the new American Airlines logo
Massimo Vignelli American Airlines logo
Is liking Massimo Vignelli and James Victore contradictive? Expression is important to me. James Victore top type rules