Appalachia has a distinct culture of sipping soda constantly throughout the day. "Here in West Virginia, you see people carrying around bottles of Mountain Dew all the time — even at a public health conference," says public health researcher Dana Singer.
Mountain Dew - carbonated soft drink brand produced and owned by PepsiCo. A yellow-green-colored, citrus-flavored soda that was developed in the 1940s by Barney and Ally Hartman, who were beverage bottlers in Tennessee. Following the success of Code Red in 2001, over 30 subsequent Mountain Dew flavors have been introduced.