Hidden message within your logo will not only “grab” viewer’s attention, but at the same time it’ll tell a lot about the company. Take a look at these 30 clever examples of negative space logos to see what we mean!
I love the way Batman's mask is incorporated into the M. The large, bold letters and dark background feel appropriately sudden and mysterious. The little Batman mask melds right into the rest of the darkness (He is the night).
Don't text and drive: you either see the letter or the danger. This is a fantastic example of how clever use of space can make a big impact. An innovative idea that really drives home the dangers of while driving. by Leo Burnett for FIAT