Logos ideas / O'Neill T-Shirt Graphics by Ray Dombroski. O'Neill is known as the Original American Surfing Company. It began as a wetsuit company and surf shop, founded by Jack O'Neill in It continues to be one of the most sought-after surf brands today.
The font they chose for "CAMP" makes them look like totem pole lettering, which the viewer would associate with summer camp experiences. The font is also simple, but effective in getting the camp thought across.
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