Excerpt from "So You Want To Be The Boss? How to Start an E-Boutique and Make Money in 10 Steps" Starting an online business, or any business, can be very challenging. You often have the passion but lack the know how. Sure, having an online boutique seems like a pretty simple business to foray into. In reality, it takes a lot of time, effort, and dedication to succeed. Being your own boss is one of the most challenging and rewarding accomplishments you will ever tackle.