The marketing hourglass. Good infographic that explains the new customer acquisition process. Of course, the hourglass depends upon the level of risk the buyer is taking to purchase your product or service. For example, if you sell ice cream cones, the cu
Business Branding Through Characterization Guide [Infographic]. What does your brand stand for? Knowing how to characterize your brand is another way of defining what your brand stands for. Most brands fall into one or a blend of these 12 character types.