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'Green' sneakers vaguely reminiscent of the '60's.

As a form of outdoor advertising, billboards have three primary characteristics: Market circulates around message Audience actively engaged in reaching prior destination Average six second exposure: designed to instill awareness.

Kickstarter • Urban Air - Los Angeles • "WHAT IS URBAN AIR? - UrbanAir transforms existing urban billboards to living, suspended bamboo gardens. Embedded with intelligent technology, UrbanAir becomes a global node – an open space in the urban skyline… An artwork, symbol, and instrument for a green future." • by Stephen Glassman

Stephen Glassman transforms billboards into living suspended Bamboo gardens. Via Arrested Motion

New Green Prefab Idea: 500K Billboards as Modular Housing

aeroform by nocturnal design lab

Green Billboard - Allan Gray Creeper

Allan Gray billboard by KingJames

Un jardín colgante para las autopistas de Los Ángeles  En estos fotomontajes del artista californiano Stephen Glassman podemos ver su proyecto de jardines colgantes, al que llama Urban Air.

Stephen Glassman is raising funds for Urban Air - Los Angeles on Kickstarter! Imagine floating, globally connected urban forests growing where billboards stand. Artist Stephen Glassman and his team are doing it.

Bus shelters | greening billboards | cars covered in grass - there's a lot of good examples here, check the link for more info.

Sheffield Bus Stop – Creative bus shelter with grass roof in Sheffield, England.

Let's Replace Annoying Billboards With Sky Forests of Bamboo | Popular Science

A new Kickstarter project is raising money to turn city billboards into suspended bamboo gardens.

Great outdoor advertising

The Hairdressers: Top Chop“Need a top chop? Call 0161 941 The Hairdresser.

South Africa’s First Vertical Garden is a Living, Growing Billboard for Emirates Airlines        Read more: South Africa’s First Vertical Garden is a Living, Growing Billboard for Emirates Airlines | Inhabitat - Green Design Will Save the World

South Africa’s First Vertical Garden is a Living, Growing Billboard for Emirates Airlines

South Africa’s First Vertical Garden is a Living, Growing Billboard for Emirates Airlines Read more: South Africa’s First Vertical Garden is a Living, Growing Billboard for Emirates Airlines

This billboard absorbs air pollutants.

The first ever plant billboard. Coca-Cola and WWF's billboard in the Philippines that’s covered in Fukien tea plants, which absorb air pollution.

Beck's Beer. Moos billboard, GreenGraffiti, green graffiti, sustainable advertising, green marketing, sustainable marketing

Moss billboard for Beck's Beer

Green Advertising – Amazing eco-friendly billboards | Ecofriend

As of March the three largest outdoor communications companies will no longer be using paper or PVC for their billboards, citing the need to transition to more environmentally friendly materials.

id1673_img4_billboard green.022.jpg 1.024×768 pixels

Billboard advertising was banned in São Paulo in Many of the rusting signs and structures remain.

Coca-Cola's Green Billboard Made of Plants That Absorb Air Pollution | Adweek

Coca-Cola's Green Billboard Made of Plants That Absorb Air Pollution

Tea plants: Coca-Cola Coca-Cola Philippines and environmental group World Wide Fund for Nature (WWF) made a billboard that absorbs pounds of carbon dioxide. It was made from pots of the Fukien tea plants, old bottles and other recycled materials.

Mercedes’ vertical garden billboard, Cape Town: The vertical garden or “living wall” concept involves installing a light steel grid up against a vertical surface, into which recycled plastic bottles are inserted and filled with soil, plants and flowers.

Living Billboard for Mercedes-Benz by Net BBDO at the V Waterfront, Cape Town