Abi connick moodboard

Mood board inspiration for footwear brand. Bright and bold colour palette. Brand Mood board.

Project Goal: To dominate the dog accessory industry with vibrant branding that matches their fun and effervescent personality and draw the eyes of their target consumer.

Project Goal: Rebrand to attract customers who loved expressing themselves through pieces of items. The aim was to convey the fun and artisan craft behind the business, spanning from products to the visual identity.

Sometimes all it takes is one tweak👀 Have you been sending your proposals and presenting the lower price option first? If so this post is for you🫡 As consumers we often use the first piece of information to make decisions about the second. Which is why you should always present with the higher price first (in your proposals and on a call). Have you tried this approach yet? P.s if you’re struggling with what to include in your proposals comment “ANCHOR” for a link to my proposal templat...

Abi Connick on Instagram: "Save this checklist for later🫡 These core elements make up a visual identity and it’s something I always include for brands! What’s you favourite thing to design in a visual identity?👀 #brandidentity #reelsviral #viralreel #viralreelsvideo #reelexplore #reelexplorepage #brandingdesign #packagingdesign #fwportfolio #colourpalette #logodesigner #logodesigns #brandingstrategy #logocreation #logoconcept #brandingconcept #popularreels #trendingreelsvideo #trendingreel…

Don’t let this happen to you🙃 When I first started my design business I’d book as many client projects as possible. And at the time it was great because I was earning and gaining experience. But I got burned out badly. The reason this happened was because I left no time to work on things that excited me😅 Don’t get me wrong, client work is great and does excited me, but sometimes it can limit your creativity because you have to design a certain way or make sure you’re aligning with your…

A handy stage I added into my process🫡 When a client chooses to work with you, they hope that you can translate their inner visions into their dream design. And whilst this is achievable, you aren’t a magician. 🎩 You need to ensure you’re on the same page. And you can’t do this without gaining clarity into what they envision. A Creative Direction (mood board) stage is a great way to grasp what your client likes and what they’re not so keen on. When this is mastered, it means you and yo...

Abi Connick on Instagram: "How many mood boards should you present to your client?😵‍💫 I’ve made a lot of mistakes when it comes to mood boards, which means you don’t have to make them👀 thank me later hehe. I’ve presented 1, 2 & 3 mood boards to previous clients and after various feedback, the number really matters… If you present one direction, I personally don’t this enough. The client should feel involved within the process and have a choice of options to choose from. Presenting 3…

Abi Connick on Instagram: "Include these 5 things👩‍🎨 To ensure the creative direction is a success these are usually the 5 categories I include within a mood board!!😎 1. Typography and logo styles 2. Icons and illustrations 3. Product packaging 4. Relevant photography 5. Rough colour direction I know this looks really easy and simple but trust me perfecting a mood board is frickin hard!!!🥴 Anything else you include within your mood board?👇🏼 #brandidentity #reelsviral #viralreel…

Abi | Brand Designer & Educator on Instagram: "NAIL YOUR MOODBOARD PROCESS!!!🥵 Here’s all of my handy tips to help with perfecting your mood boards!! The biggest tips that’s helps me so much is annotating and writing explanations!! This really helps the client understand the vision more than just visuals! That way you the designer and the client are on the same page😎 What’s your tip for nailing the mood board process? #brandidentity #reelsviral #viralreel #viralreelsvideo #reelexplore…

Abi Connick on Instagram

Abi Connick on Instagram: "The reason I supply all my clients with this guideline sheet👇🏼 It was actually a happy accident and happened when I created my own visual identity - I had put together a 30+ page document for my own brand to ensure I followed rules for my identity while creating my website and social media posts… The thing is, it was sometimes really annoying having to go through the huge document to access colour codes and assets. That's when I realised it must be the same for…

Up for a challenge?👀 Okay this year I’ve set myself a challenge to design out of my comfort zone. This means doing personal projects that steer away from my typical design style🥴 Why?! Because to become a better designer you’ve got to push yourself. This means learning new skills and techniques, which you’ll probably find difficult if you keep on designing with the same style. So this is my little challenge to you, then next time you work on a personal project for fun, try out a…

A handy stage I added into my process🫡 When a client chooses to work with you, they hope that you can translate their inner visions into their dream design. And whilst this is achievable, you aren’t a magician. 🎩 You need to ensure you’re on the same page. And you can’t do this without gaining clarity into what they envision. A Creative Direction (mood board) stage is a great way to grasp what your client likes and what they’re not so keen on. When this is mastered, it means you and yo...

I took part in the creativeglowchallenge by Abi Connick and this time the brief was around a 90s inspired theme park with thrift shops, game inspired rides, arcade games, food and more. I decided to go for a logotype direction that evokes a fun and playful feeling. Coupled with the created brand pattern, it's full on 90's vibes. I had a lot of fun with this one!

Will you be my Pickle Pal? 🥒 1) Client Profile: It’s me! I’m Sally. I’ve never played Pickleball but would absolutely rep the merch 2) Moodboard: She’s sporty, she’s sunny, she’s bright, she’s friendly. The vibes are excellent at the Pickle Pals clubhouse 💅 3) Colour Palette: Any excuse to pull in a lime green in a colour palette and you bet I’ll do it 🎨 4) Voice: Voice is such an important part in a brand identity. It sets the tone for all marketing copy, merch designs, advertising…