Logo designs, not all logos are created equally, many common brand logos we see everyday have a hidden meaning that you may not have associated with the brand, company or the logo. The benefits of negative space helping to create illusions and hidden messages in modern day brands is more prolific than you might think.… Read more The post 5 Logo Designs Using Negative Space & Hidden Meaning appeared first on Logoclothz Blog.
Many organizations incorporate some sort of optical illusion or other deceptive element into the very logos that they build their identity around. For example, did you know that the FedEx logo includes a hidden graphical message? The white space between the E and the X is an arrow pointing to the right. This arrow is