Brand archetypes

Archetypes are primely used in the field of psychology, but they have also proven to be a valuable tool for narrative and, as it turns out, marketing.

Brand Strategy field guide with free resources and information on Brand Strategy, Brand Identity, Tone of Voice, and Brand Archetypes for your business.

Archetypes are primely used in the field of psychology, but they have also proven to be a valuable tool for narrative and, as it turns out, marketing.

The 12 Brand Archetypes What's your brand archetype? DISCOVER YOUR ARCHETYPE FOR FREE WITH THE FREE BRAND ARCHETYPE QUIZ http://www.melissabolton.com/archetypes

The idea behind using brand archetypes is to anchor your brand against something iconic, something already embedded within the conscious and subconscious of humanity. In the minds of both the brand owner and the public, aligning with a brand archetype makes the brand easier to identify. Use Creately’s easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. #BrandArchetypesWheel #BrandArchetypesModel

Meet The Explorer Brand Archetype What's your brand archetype? Take the free quiz here and get a free 19 page report at the end. http://www.melissabolton.com/archetypequiz Boldly embraces self-discovery and adventure. Seeks authenticity and betterment through new experiences.• /values/: possibility ❃ ambition ❃ discovery ❃ freedom ❃ integrity ❃ growth ❃ adventure

Eres un héroe o un amante? Quizás un rebelde (con causa). O de pronto lo que quieres el gobernar el mundo. Los 12 Arquetipo de marcas

One of the hardest parts of creating content for a business is developing a consistent style.

As the Magician Brand Archetype, your goal is to transform lives. Your greatest strengths are your vision and abilities. Learn more here.

The Innocent The Innocent Brand Archetype is an optimist who can always find a silver lining in every cloud. You appreciate the simplicity and the natural state of things and strive to keep things as uncomplicated as possible. With a strong moral fiber, Innocent brands strive to help people meet the basic needs of happiness