Brand architecture

Yesterday Google announced big changes for the company. Since Google is one of the best known brands in the world, this change has caused a bit of an uproar. People are used to the way things were. Things are different now. These changes not only include leadership roles, but also in the rearrangement of architecture for Google and it’s brands. As Google has grown, they’re... Read More

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Brand architecture might not sound like the most exciting part of your corporate identity, but it is crucial to running a successful company.

Think of Brand Architecture or Brand Structure as a brand’s family tree or its hierarchy. It is how an organization organizes the various named entities

Hype Type Studio commissioned Mark Bloom to collaborate on this project for Mark Tessier (MTLA), a full-service landscape architectural firm.

Contour is specialized in architecture, design, and construction in Armenia. There are not too many local companies, which offer design, architecture, and construction services at the same time. So, the company itself has taken on significant responsibility. Three important branches - very similar and very different from each other, carried out by the same organization.

So digital builds a relationship with the user, and then with the user’s social environment. Why is this important? No other media does that. However traditional brand work is still behind in this…

What is Brand Architecture? Learn the Secrets to Sub-brands and Strategies in Business with Examples from P&G and Virgin - Need help with your Branding? The post Brand Architecture: Examples of Sub Brands & Models is by Stuart and appeared first on Inkbot Design.

Consumer trust is the linchpin of successful branding. Reach your audience with five shortcuts for building brand trust through good design.

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