Branding 101

You've probably heard time and time again that thoughtfully crafting your brand is important. But, you may be lost on where to start or what move to make next. The key to creating a one-of-a-kind brand is covering all of your bases, from the names you give your products and services to th

Did you know your brand voice and tone can have a dramatic impact on how your business is perceived? Make sure you get it right with this actionable guide.

Learn how to attract your audience by creating brand colors that fit your ideal audience emotional side!

As a creative entrepreneur, you will never run out of design needs. From social media graphics, blog posts, content upgrades, product packaging... design is a necessity for all new businesses. Hiring a designer for each element can get expensive, fast. Wouldn't it be

Written by Laura Jane Boast

Fashion is a powerful form of self-expression that allows us to showcase our individuality and creativity. It's an ever-evolving art that enables us to make a statement without saying a word. In this...

When it comes to your business, here are a few pitfalls you can easily avoid, in order to make your brand identity as quality as your business is!

Brand consistency matters if you've been in the game for a month or a decade. Think of it as the quintessential ingredient that makes your customers coming back for more. For example, it helps with: Brand recognition Communicating how unique you are Evoking the right emotions Building tr

So you’ve heard the word “Branding” used in about a thousand different contexts and in reference to different things and right about now you’re probably thinking that you just don’t get it. Here's a definitive list of 16 branding terms and how they relate to your passion driven, creative biz.&n