Stephan Doleschal photograph smartly dressed people, riding good looking bikes in the streets of vienna; without helmets or typical bicycle riding wear; Cycling in the city is not about speed. It is not about riding from a to b. It is the lifestyle to be on the road with a bike. To be on the street, the bike lane with the cheapest and greenest means of transportation, your own muscular strength. Riding through the car traffic, relaxed and at ease, with the motto “The journey is the reward”.