Brand identity design for ALISON. The brief was to design a eye-catching mark, that can fit in a very tiny area since they print their logo on the bottom of their cosmetics. Their store uses soft colors, ranging from pink to purple and the they liked to stick with those kind of colors. . I thought I combine those soft skin-colors with a subtle green to show the organic and vegan character of the brand. The mark itself should convey a organic feeling: Containing leaf-looking elements that…
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