Edsel ford

Ford whipped the public into a frenzy back in 1957 with its marketing campaign for the Edsel, "the car of the future." The Edsel was supposed to be everything American car buyers wanted. But - for many, many reasons - it was a terrible flop.

View the 1958 Edsel Pacer Convertible for sale at Kissimmee 2020 in Kissimmee, FL as J83.

After spending 250 Million dollars in development over a 10 year period, backed by a solid market-research data and followed by a year-long teaser campaign, Ford launched “Edsel” brand car in…

Cars such as the Plymouth Prowler and Ford Edsel may have looked good in the planning stage, but became some of the worst-selling vehicles of all time.

The Jalopy Journal

Ford Edsel Ranger 1959

Ford edsel 1958

In the midst of hundreds of hot rods, muscle cars, classic trucks, and race cars, it was a burgundy custom Edsel creating a big buzz at the SEMA Show.