Employer branding design

Learn how to create a compelling employer branding design that attracts top talent and sets your company apart. Discover the best practices and expert tips to build a strong employer brand and attract the right candidates.
McDonald's: Employer Brand Campaign • Ads of the World™ | Part of The Clio Network Design, People, Mcdonalds, Mcdonald's, Adsoftheworld, Mcdonald, Ad Agency, Advertising Agency, Ad Campaign

The new McDonald’s Employer Brand campaign focuses on the core values of the brand: integrity, and inclusion. The protagonists arrive at McDonald’s happily, and suddenly it is revealed that they are employees instead of customers. The bottom line is that people come to McDonald’s with an appetite, not only for food, but also for work, because they enjoy the brand’s values. Full of happiness and positive energy, this campaign turns the “I’m loving it” jingle into feel-good music.

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