Fan engagement

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Uncover three mixed-reality experiences that are revolutionizing sports marketing. Event Technology Ideas, Ipl 2024, Event Technology, Event Trends, Fan Engagement, Mixed Reality, Sports Marketing, Experiential Marketing, Emerging Technology

A recent study by Adweek reveals a compelling statistic: 73% of sports marketers are convinced that the key to unlocking future fan engagement lies in the realm of experiential marketing.The emerging technology playing a key role in this shift? Mixed reality. At Interactive Entertainment Group (IEG), they are not just spectators of this change, but active participants, steering the course of innovation and defining the future of fan engagement. Click the pin to learn more.

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