Kaye putnam

100,000+ have taken my Brand Archetype quiz, so I'm often asked, “Kaye, how do I CHOOSE my archetypes?” Here I'm sharing four steps for choosing yours.

What is brand visibility? Do you have a certain friend who posts something everyday, many times a day on social media? For me, it’s often my acquaintances and friends who join MLM companies. (You know – the makeup, clothes, jewelry, fitness Network Market

Big Brand Sage Archetype Inspiration Intel is a classic Sage archetype. Check out their hashtag: #EXPERTMODE. It’s a perfect fit for them! They don’t shy away from showing off the high-tech details of their product. I also love that they are showcasing women engaging in high-tech activities. Foundr Magazine shows off their Sage Archetype by […]

SS-Moodboard - Kaye Putnam | Psychology Driven Brand Strategist

3 Steps to Develop Your Unique & Compelling Brand Voice

Big Brand Lover Archetype Inspiration The Lover Archetype brand can show up in many different ways. You can often see it in a love for form, design, food, and style. For a Lover Archetype, the packaging is just as important as what is inside. Brands that operate from a “passion first” ideology are tapping into […]

Big Brand Entertainer Archetype Inspiration Both of these Instagram feeds shout, “FUN!” Target’s new tagline is quintessential Entertainer, “Where products come to play.” I love the quirkiness and unexpected that they showcase. Think about the melon fish/shark – they could have easily styled that to be a perfect summer picnic with friends if they were […]

Big Brand Magician Archetype Inspiration Magician Archetype brands can be really interesting, because they can take on many different forms. It’s a main strength of the brand type – the ability to mold and influence the world around them in new and progressive ways. In this “big brand” example, Tesla shows off its Magician Archetype brand […]

Big Brand Innocent Archetype Inspiration Gosh, looking at these two image sets just makes you happy, right? Many of the food products that adopt an Innocent brand archetype, like Chobani shown here, showcase their natural, organic, and close-to-nature aspects. They are “innocent” in that they don’t tamper with the innate goodness or simple deliciousness of […]

Big Brand Girl/Guy Next Door Inspiration Girl & Guy Next Door Archetype brands are all about creating a relatable, friendly relationship with their customers. They remind us to be humble and that our dreams are possible through hard work and a good attitude. Pabst Blue Ribbon has had a fascinating revival in the last few […]