Mothercare

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McgarryBowen sparked a revolution in body positivity and confidence with Mothercare's 2019 campaign, as they ditched the airbrushing and embraced the real deal– postpartum bodies in all their glory.

Elizabeth Day, the fearless force driving this movement, flips the script, declaring stretch marks, scars and all the stunning changes as badges of honour, not embarrassing secrets to be tucked away.

With hashtag#BodyProudMums, Mothercare, a global business that develops products that makes parenting easier, is on a mission to show the world that post-baby bodies are as diverse and stunning as the miracle of motherhood itself. 

From stretch marks to saggy skin, they are celebrating every curve and contour, and moms everywhere are cheering them on! Mothercare, Post Baby Body, Motherhood, Postpartum Body, After Giving Birth, Newborn Birth, Body Positivity, Mum, Baby Body

McgarryBowen sparked a revolution in body positivity and confidence with Mothercare's 2019 campaign, as they ditched the airbrushing and embraced the real deal– postpartum bodies in all their glory. Elizabeth Day, the fearless force driving this movement, flips the script, declaring stretch marks, scars and all the stunning changes as badges of honour, not embarrassing secrets to be tucked away. With hashtag#BodyProudMums, Mothercare, a global business that develops products that makes…

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McgarryBowen sparked a revolution in body positivity and confidence with Mothercare's 2019 campaign, as they ditched the airbrushing and embraced the real deal– postpartum bodies in all their glory.

Elizabeth Day, the fearless force driving this movement, flips the script, declaring stretch marks, scars and all the stunning changes as badges of honour, not embarrassing secrets to be tucked away.

With hashtag#BodyProudMums, Mothercare, a global business that develops products that makes parenting easier, is on a mission to show the world that post-baby bodies are as diverse and stunning as the miracle of motherhood itself. 

From stretch marks to saggy skin, they are celebrating every curve and contour, and moms everywhere are cheering them on! Mothercare, Postpartum Body, Post Baby Body, Postpartum, Motherhood, Body Positivity, Bodies, Baby Body, Body

McgarryBowen sparked a revolution in body positivity and confidence with Mothercare's 2019 campaign, as they ditched the airbrushing and embraced the real deal– postpartum bodies in all their glory. Elizabeth Day, the fearless force driving this movement, flips the script, declaring stretch marks, scars and all the stunning changes as badges of honour, not embarrassing secrets to be tucked away. With hashtag#BodyProudMums, Mothercare, a global business that develops products that makes…

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Good Ads Matter
Mothercare

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Sana Nabeel
People, Mothercare, Post Baby Body, Baby Body, After Giving Birth, Gender Pay Gap, New Mums, Prentice, Growing Up

Over 80% of mums in the UK have admitted comparing their post-baby bodies to unrealistic ideals, with 90% of women aged 18-25 expecting their bodies to compete with celebrities and what they see in the media. Our Mothercare press and outdoor campaign tackled this issue by using un-retouched photography to celebrate the post-partum body, encouraging new mums to feel proud and confident about their bodies.

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Achyut Daga
McgarryBowen sparked a revolution in body positivity and confidence with Mothercare's 2019 campaign, as they ditched the airbrushing and embraced the real deal– postpartum bodies in all their glory.

Elizabeth Day, the fearless force driving this movement, flips the script, declaring stretch marks, scars and all the stunning changes as badges of honour, not embarrassing secrets to be tucked away.

With hashtag#BodyProudMums, Mothercare, a global business that develops products that makes parenting easier, is on a mission to show the world that post-baby bodies are as diverse and stunning as the miracle of motherhood itself. 

From stretch marks to saggy skin, they are celebrating every curve and contour, and moms everywhere are cheering them on! Family Photos, Social Media, Premature Birth, Newborn Birth, Family Advertising, Newborn Family Photos, Awareness Campaign, Newborn Family, Baby Ads

McgarryBowen sparked a revolution in body positivity and confidence with Mothercare's 2019 campaign, as they ditched the airbrushing and embraced the real deal– postpartum bodies in all their glory. Elizabeth Day, the fearless force driving this movement, flips the script, declaring stretch marks, scars and all the stunning changes as badges of honour, not embarrassing secrets to be tucked away. With hashtag#BodyProudMums, Mothercare, a global business that develops products that makes…

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Good Ads Matter
McgarryBowen sparked a revolution in body positivity and confidence with Mothercare's 2019 campaign, as they ditched the airbrushing and embraced the real deal– postpartum bodies in all their glory.  Elizabeth Day, the fearless force driving this movement, flips the script, declaring stretch marks, scars and all the stunning changes as badges of honour, not embarrassing secrets to be tucked away.  With hashtag#BodyProudMums, Mothercare, a global business that develops products that makes parenting easier, is on a mission to show the world that post-baby bodies are as diverse and stunning as the miracle of motherhood itself.   From stretch marks to saggy skin, they are celebrating every curve and contour, and moms everywhere are cheering them on! Wrestling, Sumo, Parents, Mothercare, Post Baby Body, Postpartum, Postpartum Body, Baby Body, Parenting

McgarryBowen sparked a revolution in body positivity and confidence with Mothercare's 2019 campaign, as they ditched the airbrushing and embraced the real deal– postpartum bodies in all their glory. Elizabeth Day, the fearless force driving this movement, flips the script, declaring stretch marks, scars and all the stunning changes as badges of honour, not embarrassing secrets to be tucked away. With hashtag#BodyProudMums, Mothercare, a global business that develops products that makes…

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Abhas Pareek