Seoul fashion week

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three models standing in front of a cityscape, one wearing a white coat and the other a multicolored dress

Seoul Fashion Week, a pivotal event in the global fashion calendar, is adopting a renewed focus on B2B strategies under the guidance of its new director, Ko Kyoung-in. From September 3 to 7, 2024, the event showcased approximately 100 brands, blending trade shows and runway presentations, while asserting its commitment to building enduring partnerships with international buyers. This strategic redirection is essential for not only rejuvenating Seoul's fashion ecosystem but also enhancing…

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