Sub branding

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the fedex logo is shown in three different colors and shapes, including red, white, blue, green, orange, and purple

If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-branding is when a main brand creates a subsidiary or ... Read more

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the different types of brand architecture

Kenny Song | Brand Designer on Instagram: "What are the different types of Brand Architecture? There are four main types of brand architecture: * Branded House * Sub Brand * Endorsed Brands * House of Brands The main distinction between each type of brand architecture is the parent or umbrella brand's dominance and emphasis: A branded house closely incorporates the parent brand into every child brand. While, on the other end of the spectrum, House of brands offers the most flexible architect

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the logos for apple and sub - brands

Brand architecture is the relationship between brands within an organization and how they interact with one another. It’s a road map for brand identity, development and design, and increases flexibility for product or service expansion in the future.

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the brand architecture spectrum is shown in this graphic style, with different logos and colors

What is Brand Architecture? Learn the Secrets to Sub-brands and Strategies in Business with Examples from P&G and Virgin - Need help with your Branding? The post Brand Architecture: Examples of Sub Brands & Models is by Stuart and appeared first on Inkbot Design.

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the logos for up, san francisco, and los angeles are shown in different colors

Up Global is a non-profit based in Seattle, Washington offering resources and support to entrepreneurs at all levels. The company was formed after a merger between Startup Weekend and Startup America, President Obama’s initiative to accelerate entrepreneu...

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