This typeface has both artistic individuality and the originality of a sketch or a drawing, but obviously it's blown up and printed. It's unlimited regarding developing designs for the overall image of what this company represents. It's a good example of being both clean cut and including clean cursive marks.
Pointless Corp: meeting all of your bear on tiny bicycle needs. Or that's one way to see it. Another is the evolution of simple penciled sketches straightening into geometric shapes before growing larger and in motion. It is the classical process of creating a visual solution to one's needs. And what better way to display something that is a pointless concept then having a bear ride a tiny bike while wearing a hat?