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Facebook will now show you exactly how it stalks you — even when you're not using Facebook
Here's the big picture: Everybody's experience on Facebook and Instagram is different. Your feed might be filled with stories about luxury real estate and ads from Mike Bloomberg, while mine might be NASCAR and Donald Trump commercials. That's because Facebook's software uses the data it gathers about us to tailor what it shows us. Facebook also lets advertisers target messages to the people the data suggests might be most receptive — or, in the case of political advertisers, easily swayed.