The Fruit of the Loom logo is a fun play on words. The fruit of a loom is actually cloth and that's what fruit of the loom produces, but that's about the end of the positives. The coloring of the image is a bit old fashioned and washed out. The illustration is done neatly but the simple crosshatch shading makes it look dated. It's iconic now but it looks like they committed too much to the joke. There's so much fruit on there you might to actually think they sell fruit.