I disagree with this "listen to your heart" post. I don't always listen to my heart because my heart/desires are so foolish sometimes and can lead me into dumb things. Mind always has to be in control. That's why I pray, read, and learn a lot!
The Context Effect- Music Walking through a store, such as a record/music store is more enjoyable and relatable when music is playing. This music will draw folks to a certain section (make them want happy music, mellow music, etc).