Obviously a lot of the design principles have been applied in this example, but I especially notice the strong use of alignment. I think the use of colour, while being very appropriate, is also quite captivating.
This brochure uses a 2 grid layout and large images. The text is aligned and justified which keeps the layout looking neat and legible. The layout uses wide gutters, large spacing between the headings and the text as well as having the headings in colour.