A little wisdom for your Wednesday...
"The more ways you can connect with your followers, the more reason they have to follow you." How are you connecting with your clients? Are you covering all touch points? Social media? Google? Your Website? Do you captions have depth? A reason to want to read your content? Do you images interest them? Appeal to them? Feeling lost? We can help - head to our website lucadigital.com.au or shoot us an email at hello@lucadigital.com.au
Marketing & Graphic Design | Luca Digital | Byron Bay, Gold Coast, Melbourne & Bali
// Planning You Socials // Q: Why should you be planning your content ahead of time? A: ✔️ It helps keep your processes organised and consistent. ✔️ It will ensure you are on track to publish content in conjunction with relevant campaigns, calendar dates and events. ✔️ It will help you keep a clear design, intentional messaging and a consistent brand identity. We are here to help! Let's bring your socials to exactly where they need to be. Image via @a.lab__
Out of curiosity, how many hours have you spent online today?
According to recent studies, Australians spend a massive 6 hours 13 minutes online per day, or close to 40% of their waking hours using the internet. Almost 2 hours of that is spent on social media. As such, if you’re not communicating your products and/or services effectively online, you’re basically handing your clients over to your competitors! So what now? Make sure your business is showing up EVERYWHERE online!
Paid Adverts
You're asking FB & IG to take all of these 'ingredients' (location, demographics, gender, interests), you're giving them an objective (e.g. get visitors to my website) and finally, you're asking them to find the person that’s going to give you a conversion. Trials have shown that is takes approximately 3 weeks for the FB & IG artificial intelligence to process your requests and find the exact type of person that falls into your 'ingredients' and is going to do the actions you're asking for.
The anatomy of a good Instagram/ Facebook post:
+ Clearly state your goal (can place in the caption or on the image) + Use an eye catching visual + Produce short, concise copy + Encourage engagement (e.g. tag someone you think would love this!) + Call to action (book now, call us, email us & provide the link, email, number etc.) + Boost the post for more visibility #socialmediamarketing #socialmedia #contentcreation #contentplanning #contentcalendar #visualidentity #hashtags #hashtagresearch #marketing #digitalmarketing
Just a little reminder for your Thursday morning...
Your level of expertise is not defined by your follower count, having passive income, the size of your team, your profit, your engagement rate, your bank balance, the number of enquiries you received this week, the school you attended, being self-taught, others' expertise. #lucadigital
Luca Digital's 7 tips to help you FOCUS, work smarter and win the kind of clients you LOVE:
+ Set SMART Goals + Only onboard the BEST clients + Design your site for the projects you want + Get on Google + Make your CTA's plain as day (call-to-actions) + Create a killer lead magnet + Track and measure like a pro Feeling lost? Give us a buzz - hello@lucadigital.com.au
Marketing & Graphic Design | Luca Digital | Byron Bay, Gold Coast, Melbourne & Bali
Boosted Posts Vs. Facebook Ads A Boosted post is better for likes, reactions, comments and overall engagement. Whereas a Facebook Ad is better for strategic conversions, for example bookings, website traffic and page likes. See the full run down here: lucadigital.com.au/single-post/boosted-posts-vs-facebook-ads image by @remygbernhardt
